DBRU: Conversion rate optimisation to power base selling
CRO under-used; technology could make you redundant; billionaire business school; power base selling; sharing for success Shocking report that very few companies are using conversion rate optimisation...
View ArticleDBRU: Unreasonable customers, social sharing and the power of asking questions
Pack or progress your unreasonable customers Occasionally a customer will be so much of a problem that you’re better off without them. Seth Godin gives 4 good reasons to keep your customers and 4 good...
View ArticleDBRU: What’s your PVP?
Today’s daily blog round up includes: Whilst I was starting my career in the web, Jeff Bezos was busy building Amazon PVP!? What it is, why you need one and how to create it Facebook is stalking...
View ArticleDBRU: Digital marketing predictions for 2012
Three interesting posts from Dave Chaffey, Chip Street and Neil Perkin about what trends they expect to see in 2012: 1. Getting digital marketing fundamentals right Dave Chaffey’s trends for 2012 post...
View ArticleDBRU: Omnichannel, Kaggle and the Disney Institute
Social, mobile and local – Omnichannel experiences for retail Creating unified retail experiences across digital, physical, mobile and social is the new challenge. In this post on the Capgemini...
View ArticleDBRU: Growth hackers, dead squirrels, best practice and vagueness from IBM
Having caught up on Twitter, LinkedIn and Alltop, I thought it would be worth providing a list of some of my favourite articles today. Is there anything I’ve missed? Growth hackers – just admit it....
View ArticleDBRU: Three posts for [aspiring] Digital CIOs
In response to an argument put forward that CMOs should lead the IT land-grab I commented with the following metaphor-cum-parable. The parable of the CIO’s car. A CIO enters his car and drives the same...
View ArticleYour favourite posts of 2014 revisited
By dividing the page views of each post by the number of days since it was published I’ve been able to work out which posts of 2014 were your favourites. Finding the UK’s Digital Leaders My analysis of...
View Article
